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More than sixty researchers from the University participated in the seminar "Communicating science with the help of artificial intelligence".


FotoManuelCastells
/Ignacio López-Goñi, Carmen Torrijos, Miren Agirregomezkorta y Bienvenido León

11 | 06 | 2024

The Scientific Culture and Innovation Unit (UCC+i) and the Science Museum of the University of Navarra have held a training day on communication and dissemination of research given by Carmen Torrijos, computational linguist and head of AI at Prodigioso Volcán; and Miren Agirregomezkorta, expert in AI solutions for marketing and communication.

Researchers from all fields of knowledge have learned to use the tools offered by artificial intelligence to communicate their research to society. To this end, the first part of the seminar, which was led by Carmen Torrijos, consisted of explaining the most basic points of AI, its evolution and context in order to understand its current state.

One of the main keys he highlighted was the importance of using the different AI tools properly, a decisive factor in obtaining good results: "Artificial intelligence only offers probabilities based on percentages. Not everything it says is completely certain, there is a large area of uncertainty that we must always take into account". The expert advised what criteria should be considered to use AI correctly in research practice and to make a truthful interpretation of the answers it offers.

The seminar continued with a practical workshop given by Miren Agirregomezkorta, a graduate in Journalism and Hispanic Philology from the University of Navarra in 2023. Her presentation focused on reasoning how to write a good prompt; that is, how to successfully interact with AI systems to obtain appropriate responses. To do so, the marketing and communication expert invited the researchers to work during the session with different AI applications. Afterwards, a space for dialogue and questions was generated where they could deepen in the most appropriate techniques to achieve an effective dissemination of research thanks to the possibilities offered by new technologies.

This activity has been carried out with the sponsorship of the Spanish Foundation for Science and Technology (FECYT) of the Ministry of Science, Innovation and Universities.